THE CHALLENGE
WHAT NEEDED TO CHANGE.
Organise a specialist product range so retail and trade customers can understand products, variations, delivery and technical information without friction.
CASE STUDY
Derby Surface Supplies
A product-led ecommerce platform focused on catalogue structure, trade journeys and finding the right surface solution.
PROJECT OVERVIEW
BUILT AROUND THE BUSINESS.NOT A TEMPLATE.
Derby Surface Supplies has a specialist product catalogue with different product types, pack sizes, colour options, technical documents, delivery rules and trade requirements. The website needed to make that complexity feel simple.
The ecommerce structure was built around product discovery, practical buying information and clearer routes for both retail and contractor customers.
THE APPROACH
HOW WE SHAPED IT.
A product-led ecommerce structure with clearer catalogue navigation, variations, supporting technical information, delivery logic and contractor-focused journeys.
THE PLATFORM
WHAT IT NOW SUPPORTS.
A more coherent ecommerce experience designed to help customers move from product research to the right surface solution more confidently.
NEXT PROJECT
NEED YOUR WEBSITE TO DOMORE FOR THE BUSINESS?
Tell us where the current digital journey is falling short and what the business needs to achieve next.
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