Website strategy
Goals, audience, offer and customer journeys mapped before the visual work begins.
WEB DESIGN
WEBSITES DESIGNED
TO HELP BUSINESSES GROW.
Strategy-led web design for businesses that need stronger positioning, clearer customer journeys and a website built to generate enquiries.
CRAFTED PIXEL · CHESHIRE · UK
Built around the business, the audience and the outcome.
DESIGNED AROUND THE BUSINESS
START WITH THE GOAL.THEN DESIGN THE JOURNEY.
The strongest websites are not designed from the homepage out. They are designed from the business goal backwards.
We look at what the site needs to achieve, who it needs to convince, what questions visitors need answered and where the commercial opportunities sit.
That thinking shapes the structure, messaging and customer journey first — then the visual design gives it the clarity, confidence and polish it needs.
WHAT'S INCLUDED
THE RIGHT FOUNDATIONS.
BUILT IN FROM THE START.
Every project is shaped around the brief, so the exact mix changes. These are the areas we typically bring together.
UX & structure
Clear page hierarchy, navigation and conversion routes built around how people actually use the site.
UI design
A visual system that feels credible, distinctive and consistent across desktop and mobile.
Conversion thinking
Calls to action, trust signals and page flow planned around the next action you want visitors to take.
SELECTED WEB DESIGN WORK
BUILT FOR DIFFERENT
BUSINESSES. SAME FOCUS.
Different sectors need different journeys. These projects show how clarity, trust and conversion adapt around the business.
ECOMMERCE / PRODUCT-LED
Derby Surface Supplies
Product-led ecommerce design focused on clearer navigation, trust and helping customers reach the right surface solution quickly.
SERVICE BUSINESS / LEAD GENERATION
Talbots Maintenance & Landscaping
Premium service-business website with clearer enquiry journeys and stronger local-search foundations.
LOCAL SERVICE / CONVERSION
Noble Exterior Cleaning
Conversion-led service website built around trust, local relevance and getting visitors to request a quote.
THE COMMERCIAL OUTCOME
A WEBSITE BUILT TO
MOVE PEOPLE FORWARD.
Build trust faster
Make the business feel credible, established and worth contacting from the first visit.
Make the journey clearer
Help people understand the offer, find what matters to them and know exactly what to do next.
Generate better enquiries
Turn more of the right visitors into genuine commercial opportunities rather than passive traffic.
HOW WE WORK
A CLEAR PROCESS.
NO GUESSWORK.
01
Discover
We look at the business, audience, competitors, goals and current website.
02
Structure
We shape the sitemap, page hierarchy, messaging priorities and conversion routes.
03
Design
We develop the visual system and key page layouts around the agreed direction.
04
Build & launch
The design moves into development, testing and launch with SEO foundations preserved.
WHY CRAFTED PIXEL
24 YEARS OF
DESIGN EXPERIENCE.
Crafted Pixel has designed and built websites across a wide range of sectors for 24 years. That experience helps us separate what is fashionable from what actually helps a business communicate clearly and convert more effectively.
24 Years experience
700+ Websites created
UK Clients nationwide
“Dan's great work on our website and SEO has been the basis of our company's growth over the last 7 years.”
UK-WIDE WEB DESIGN
BASED IN CHESHIRE.WORKING WITH BUSINESSES ACROSS THE UK.
Some projects are focused on one local market. Others need to reach customers across multiple regions. We plan the website around where the business actually wants to grow.
Explore all locations ↗
01
Cheshire
Our home base and core local market
↗
02
Crewe
Local web design and digital growth
↗
03
Nantwich
Websites for established local businesses
↗
04
Manchester
Regional projects and wider growth campaigns
↗
05
Birmingham
Business websites and digital marketing
↗
06
London
UK-wide web design and growth projects
↗
LOCAL · REGIONAL · NATIONWIDE
Working with businesses locally, regionally and nationwide.
PROJECT QUESTIONS
A FEW THINGS WORTH KNOWINGBEFORE WE START.
BEFORE THE FIRST CALL
You do not need a perfect brief.
Three things are usually enough to start shaping the right direction.
01
Where are you now?
Current website, current challenges and what is not working.
02
Where do you want to get to?
The business goal, audience and type of enquiry or action you want more of.
03
What is getting in the way?
Anything holding the current site, brand or customer journey back.
How much does a new website cost?
Website cost depends on the size, functionality, content requirements and level of strategy involved. We scope projects around what the business genuinely needs rather than forcing every project into the same package.
Will the website be mobile friendly?
Yes. Mobile layout, navigation, readability and conversion are considered throughout the design process, not treated as an afterthought.
Do you design websites with SEO in mind?
Yes. Structure, headings, internal linking, content hierarchy and technical foundations are considered from the start so the site is ready for search growth.
Can you redesign an existing website?
Yes. We can work from an existing site, retain what is useful and rebuild the parts that are holding the business back.
How long does a website take to design and build?
Timescales depend on the size of the project, content readiness, functionality and feedback cycle. A focused business website can move quickly, while larger or more complex builds need longer planning and production.
Do you provide website copy as well?
Yes. We can shape page structure, messaging and website copy as part of the project so the design and content work together rather than being developed separately.
Can you help with hosting and domains?
Yes. We can advise on hosting, domains, DNS and launch setup, and help make sure the website is placed on an appropriate technical foundation.
Can you build landing pages for Google Ads?
Yes. Landing pages can be designed specifically around paid-search intent, campaign messaging and the action you want visitors to take.
Do you work with businesses outside Cheshire?
Yes. Crafted Pixel is based in Cheshire and works with businesses across the UK, so the process is not limited to local projects.
START A WEB DESIGN PROJECT
TELL US WHAT YOUWANT THE WEBSITETO DO.
Give us a little context around the business, the current website and where you want to get to. We will come back with a clear next step.
PROJECT ENQUIRY
Start the conversation.
A few details are enough to get things moving.