Technical SEO
Crawlability, indexing, metadata, site health and technical barriers reviewed so the right pages can be found and understood properly.
SEO
SEO BUILT AROUND
COMMERCIAL SEARCH INTENT.
SEO for businesses that need stronger visibility in the searches that matter — with technical foundations, useful content and internal structure working together.
CRAFTED PIXEL · CHESHIRE · UK
Built around search intent, site structure and commercial opportunity.
SEARCH VISIBILITY WITH PURPOSE
TRAFFIC IS ONLY USEFULWHEN IT CONNECTS TO THE BUSINESS.
SEO should not be a race to collect rankings that never turn into business.
We focus on the searches, services and locations that connect to genuine commercial opportunity, then build the site structure and content around that intent.
Technical SEO, on-page optimisation, internal linking and content planning work together so the website becomes easier for both users and search engines to understand.
WHAT'S INCLUDED
STRONGER FOUNDATIONS.
CLEARER SEARCH SIGNALS.
Every project is shaped around the brief, so the exact mix changes. These are the areas we typically bring together.
Search architecture
Services, locations and supporting pages structured around real search intent and the markets worth targeting.
Local SEO
Location strategy, local relevance and service-area structure planned for businesses competing in defined geographic markets.
Content strategy
Commercial pages and supporting content planned around useful questions, topical relevance and the searches customers actually make.
WHAT MAKES THE SEARCH WORK
VISIBILITY IS BUILTON MORE THAN KEYWORDS.
Strong SEO comes from the way technical quality, page intent, content and internal structure work together around the searches that matter commercially.
01Crawl & index control
We make sure search engines can reach, interpret and prioritise the pages that should actually compete.
02Intent mapping
Keywords are grouped around what the searcher is trying to achieve, then matched to the page best placed to satisfy that intent.
03Internal authority
Service pages, supporting content and internal links are connected deliberately so relevance flows through the site rather than sitting in isolation.
04Measurement & refinement
Visibility, clicks, landing-page behaviour and commercial outcomes guide what gets improved next.
HOW SEO IS STRUCTURED
SEO BUILT ON STRUCTURE.
NOT GUESSWORK.
We build SEO around a clear, scalable structure. Every commercial page has a job, supporting content strengthens the right themes, and internal links connect the whole system around the searches that matter.
01
Core ServiceYour main commercial focus
02
Service PageTargeted for high-value keywords
03
Location HubBrings regional structure together
04
Location PagesLocal relevance and search visibility
05
Supporting ContentGuides, FAQs and niche topics
06
Internal LinksBuilds authority across the site
07
EnquiriesMore visibility. More opportunities.
THE OUTCOME
A STRONGER
FOUNDATION
FOR GROWTH.
FOUNDATION
FOR GROWTH.
01
Clear search intent
Your site attracts the right people at every stage of their journey.
02
Stronger local relevance
Reach more customers in the locations that matter.
03
Commercially focused structure
More than traffic — a site built to generate real enquiries.
SEO IN THE REAL WORLD
STRUCTURE, CONTENT
AND COMMERCIAL INTENT.
The strongest SEO work is visible in the structure behind the site: how services, locations and supporting content connect around commercial search demand.
LOCAL SEO / SERVICE ARCHITECTURE
Proline Exterior Cleaning
A service and location-led structure built to support broader organic visibility and lead generation.
LOCAL SEARCH / CONVERSION
Noble Exterior Cleaning
A local service website combining trust, location relevance and conversion-focused page structure.
LOCAL SERVICE / CONTENT STRUCTURE
Talbots Maintenance & Landscaping
A service-business site built around clearer local relevance, stronger content hierarchy and enquiry journeys.
WHAT WE ARE WORKING TOWARDS
ORGANIC VISIBILITY
THAT SUPPORTS GROWTH.
Qualified organic demand
More visibility for searches closely connected to the services, products and markets the business actually wants to win.
Wider market coverage
A stronger structure creates room to compete across more relevant services, locations and commercial search themes.
A compounding search asset
Useful pages, stronger internal relevance and ongoing optimisation can build on one another rather than starting from zero each month.
HOW WE WORK
A CLEAR PROCESS.
NO GUESSWORK.
01
Audit
We review technical health, current visibility, content, competitors and site architecture.
02
Prioritise
We identify the highest-value opportunities and separate quick wins from longer-term work.
03
Implement
Technical, on-page, structural and content improvements are rolled out in priority order.
04
Measure & refine
Performance is reviewed against the searches and enquiries that actually matter.
WHY CRAFTED PIXEL
SEO THAT FITS
THE WIDER WEBSITE.
Because we design and develop websites as well as optimise them, SEO decisions can be connected directly to architecture, UX, content and conversion rather than being bolted onto the site afterwards.
24 Years experience
700+ Websites created
UK Clients nationwide
UK-WIDE SEO
BASED IN CHESHIRE.WORKING WITH BUSINESSES ACROSS THE UK.
Crafted Pixel works on SEO campaigns across Cheshire and throughout the UK. Some businesses need stronger local visibility, while others need broader service, regional or national reach — the structure is built around the actual search opportunity.
Explore all locations ↗
01CheshireOur home base and core local market↗
02CreweLocal digital projects and growth campaigns↗
03NantwichSupport for established local businesses↗
04ManchesterRegional projects and wider growth work↗
05BirminghamCommercial websites and digital marketing↗
06LondonUK-wide project and campaign delivery↗
LOCAL · REGIONAL · NATIONWIDE
Working with businesses locally, regionally and nationwide.
SEO QUESTIONS
A FEW THINGS WORTH KNOWINGBEFORE WE START.
BEFORE THE FIRST CALL
You do not need an SEO plan already written.
A clear view of the business and the search opportunity is enough to start.
01
What do you want to rank for?
The services, products or searches that matter most commercially.
02
Where do you need visibility?
Local areas, regional markets or wider UK searches the business wants to win.
03
What is happening now?
Current rankings, traffic, enquiries and any obvious gaps or technical issues.
How long does SEO take?
SEO is usually a medium-to-long-term channel. Some technical and on-page improvements can show movement quickly, while competitive search growth normally builds over a longer period.
Do you offer local SEO?
Yes. Local SEO is particularly relevant for service businesses targeting defined towns, cities or regions, but location pages need to be useful and genuinely differentiated.
Can you work on an existing website?
Yes. We can audit and improve an existing site, although sometimes structural limitations mean a rebuild is the more effective long-term option.
Do you guarantee rankings?
No reputable SEO provider can guarantee a specific organic ranking. We focus on improving relevance, technical quality, content and site authority in ways that support sustainable visibility.
Do you create location pages?
Yes, where they are commercially useful. Location pages need distinct local relevance and enough useful content to deserve their place in the site.
Can SEO work alongside Google Ads?
Yes. Paid search can support demand while organic visibility grows, and search-term data can often help inform content and landing-page decisions.
Do you provide SEO content?
Yes. Content can include service pages, location pages, supporting articles and improvements to existing copy, depending on the search opportunity.
How do you measure SEO performance?
We look at visibility, clicks, landing-page performance and commercial outcomes rather than treating ranking positions alone as the measure of success.
START AN SEO PROJECT
TELL US WHERE YOUNEED TO BE FOUND.WE'LL MAP THE OPPORTUNITY.
Give us a little context around the business, what you need help with and where you want to get to. We will come back with a clear next step.
PROJECT ENQUIRY
Start the conversation.
A few details are enough to get things moving.