Google Ads management
Campaigns, ad groups, targeting and bidding structured around the searches and services with genuine commercial value.
PPC / GOOGLE ADS
GOOGLE ADS BUILT
AROUND THE ENQUIRY.
PPC campaigns, landing pages and conversion tracking designed to turn paid search traffic into measurable commercial opportunities.
CRAFTED PIXEL · CHESHIRE · UK
Built around search intent, conversion data and the value of the enquiry.
PAID SEARCH WITH A CLEAR JOB
THE CLICK STARTS THE JOURNEY.THE ENQUIRY IS THE POINT.
Google Ads can bring high-intent traffic quickly, but paying for the click is only one part of the system.
Campaign structure, keyword intent, ad messaging, landing-page relevance and conversion tracking all influence whether that spend turns into genuine enquiries.
We look at the whole journey so the campaign and the website support each other instead of operating as separate pieces.
WHAT'S INCLUDED
THE RIGHT CAMPAIGN FOUNDATIONS.
BUILT IN FROM THE START.
Every project is shaped around the brief, so the exact mix changes. These are the areas we typically bring together.
Landing pages
Focused pages built around the search, offer and action so paid visitors arrive somewhere designed to convert.
Conversion tracking
Calls, forms and meaningful actions measured so optimisation is based on commercial signals rather than traffic alone.
Ongoing optimisation
Search terms, ads, budgets, targeting and landing-page performance reviewed and refined as useful data builds.
WHAT PROTECTS THE BUDGET
GOOD PPC IS AS MUCHABOUT WHAT YOU EXCLUDE.
Performance improves when wasted searches are filtered out, budgets are controlled deliberately and the campaign learns from the actions that actually matter.
01Search-term control
Real queries are reviewed so irrelevant intent can be excluded and useful demand can be developed further.
02Location & audience control
Spend is focused around the geographies and audiences the business can realistically serve and convert.
03Conversion quality
Calls and forms are treated as signals, but lead quality matters too — not every conversion is commercially equal.
04Budget decisions
Spend is moved toward campaigns, searches and landing journeys producing the strongest evidence of commercial value.
HOW PAID SEARCH CONVERTS
FROM SEARCH.
TO ENQUIRY.
Paid search works as a chain. Search intent sets the context, the ad earns the click, the landing page carries the promise through and conversion data tells us what deserves more budget.
01
Search intent
Target the searches that show genuine commercial intent.
02
Ad message
Match the wording to the need, location and offer.
03
Landing page
Keep the journey focused, relevant and easy to act on.
04
Conversion
Make calls, forms and enquiries easy to complete.
05
Tracking
Measure meaningful actions rather than clicks alone.
06
Optimisation
Use real data to improve targeting, spend and conversion.
SEARCH TERMS
Know what people actually typed.
Search-term data helps separate genuine buying intent from wasted clicks and irrelevant traffic.
LANDING EXPERIENCE
Make the click feel consistent.
The ad promise and landing-page message should feel like one continuous journey.
CONVERSION DATA
Optimise around what matters.
Calls, forms and qualified enquiries give the campaign a much stronger signal than traffic volume.
01
Higher-intent traffic
Spend focused on people actively looking for the service.
02
Stronger landing pages
A clearer path from search to enquiry.
03
Better budget decisions
More useful data to decide what to scale, cut or improve.
LANDING PAGES THAT SUPPORT THE CLICK
PAID TRAFFIC NEEDS
THE RIGHT PLACE TO LAND.
A campaign can only work as well as the journey after the click. Strong landing pages keep the message, offer and conversion action aligned.
LOCAL LEAD GENERATION
Noble Exterior Cleaning
Conversion-focused service journeys designed to make the next action obvious for high-intent visitors.
SERVICE CAMPAIGNS / LEAD GEN
Proline Exterior Cleaning
Service-led pages structured around trust, clear offers and enquiry actions that support paid-search traffic.
LOCAL SERVICE / CAMPAIGN JOURNEY
Talbots Maintenance & Landscaping
A clear service-business journey that can support focused local campaigns and stronger conversion.
WHAT WE ARE WORKING TOWARDS
MORE QUALIFIED DEMAND.
LESS WASTED SPEND.
More qualified enquiries
The campaign should attract people actively looking for the service and give them a clear route to act.
Better conversion evidence
Stronger tracking makes it clearer which searches, ads and pages are contributing to meaningful opportunities.
More useful spend
Budget can be moved toward the areas producing stronger commercial signals and away from weak intent.
HOW WE WORK
A CLEAR PROCESS.
NO GUESSWORK.
01
Define the goal
We establish the service, geography, audience and conversion that matters.
02
Build the campaign
Keywords, ads, targeting and landing-page journeys are structured around that goal.
03
Track properly
Conversion actions are configured so campaign decisions have useful data behind them.
04
Optimise
Search terms, ads, budgets and pages are refined as meaningful performance data builds.
WHY CRAFTED PIXEL
CAMPAIGNS AND
LANDING PAGES TOGETHER.
Because we can work on the website as well as the ad account, we can improve the full paid-search journey — from keyword intent and ad messaging through to landing-page conversion and tracking.
24 Years experience
700+ Websites created
UK Clients nationwide
UK-WIDE PPC
BASED IN CHESHIRE.WORKING WITH BUSINESSES ACROSS THE UK.
Crafted Pixel manages paid-search work for businesses across Cheshire and the UK. Campaign geography, landing pages and tracking are shaped around the areas and services where the commercial opportunity is strongest.
Explore all locations ↗
01CheshireOur home base and core local market↗
02CreweLocal digital projects and growth campaigns↗
03NantwichSupport for established local businesses↗
04ManchesterRegional projects and wider growth work↗
05BirminghamCommercial websites and digital marketing↗
06LondonUK-wide project and campaign delivery↗
LOCAL · REGIONAL · NATIONWIDE
Working with businesses locally, regionally and nationwide.
PPC QUESTIONS
A FEW THINGS WORTH KNOWINGBEFORE WE START.
BEFORE THE FIRST CALL
You do not need a perfect campaign brief.
Three commercial details are usually enough to shape the first paid-search direction.
01
What do you want more of?
The service, product or enquiry the campaign needs to generate.
02
Where should the ads run?
The locations, service areas or audiences the budget needs to focus on.
03
What is a lead worth?
A rough idea of value helps us judge budget, conversion targets and what success should look like.
How quickly can Google Ads generate leads?
Paid search can begin generating traffic as soon as campaigns are live, but performance normally improves as search-term, conversion and landing-page data builds.
Do I need a separate landing page?
Not always, but a focused landing page is often useful when the existing service page is too broad or does not match the ad intent closely enough.
Can you set up conversion tracking?
Yes. Tracking is a core part of the setup because campaign optimisation is far more useful when it is based on genuine enquiries or other meaningful actions.
What budget should I spend?
The right budget depends on the market, click costs, geography and lead value. We would rather start with a sensible testable budget than choose an arbitrary figure.
Can you improve an existing Google Ads account?
Yes. Existing campaign structure, search terms, tracking and landing pages can be reviewed before deciding what needs rebuilding and what is worth keeping.
Do you manage local Google Ads campaigns?
Yes. Local campaigns can be tightly focused around service areas, high-intent searches and landing pages that match the geography and offer.
Can you build the landing pages too?
Yes. That is often one of the biggest advantages because the ad, search intent and landing-page journey can be improved together.
How do you know whether the campaign is working?
Conversion tracking is used to measure meaningful actions so performance is judged on enquiries and commercial signals rather than clicks alone.
START A PPC PROJECT
TELL US WHAT YOUWANT THE CAMPAIGNTO GENERATE.
Give us a little context around the business, what you need help with and where you want to get to. We will come back with a clear next step.
PROJECT ENQUIRY
Start the conversation.
A few details are enough to get things moving.