ECOMMERCE / BRAND EXPERIENCE
Cheshire Embroidery
A premium ecommerce experience combining strong brand presentation, product discovery and customisation-led buying journeys.
DIGITAL GROWTH FOR ECOMMERCE & RETAIL
MAKE THE PRODUCT FEEL RIGHT.MAKE BUYING FEEL EASY.
Web design, ecommerce development, SEO, Google Ads and branding for product-led businesses that need clearer product discovery, stronger trust and a smoother route from browsing to purchase.
WHAT MATTERS IN ECOMMERCE
PRODUCT PRESENTATION MATTERS.SO DOES THE BUYING JOURNEY.
Strong ecommerce design is not just about making products look good. Customers need to understand the range, find what suits them, trust the business and move through the buying journey without unnecessary friction.
WHAT THE DIGITAL JOURNEY NEEDS TO DO
BUILT AROUND THE WAYCUSTOMERS CHOOSE.
The structure should reflect the real buying journey — what customers need to understand, compare and trust before they act.
01Product discovery
Clear categories, navigation and search so customers can reach the right products quickly.
02Brand presentation
A visual standard that makes the product and business feel considered rather than generic.
03Conversion clarity
Strong product pages, CTAs and buying paths that reduce hesitation.
04Scalable catalogue
A structure that can support more products, collections and campaigns as the business grows.
ECOMMERCE & RETAIL BUSINESSES
FROM PRODUCT BRANDSTO TRADE & SPECIALIST RETAIL.
The details change from one business type to another, but the fundamentals stay the same: clear positioning, the right proof, strong search intent and an easy route to enquiry or purchase.
Don’t see your exact business type? Talk to us ↗01Clothing
02Personalised products
03Workwear
04Homeware
05Automotive parts
06Building products
07Trade suppliers
08Specialist retail
09Gift businesses
10B2B ecommerce
ECOMMERCE PROJECT WORK
PRODUCT DISCOVERY.BUILT AROUND THE BUYING JOURNEY.
Real project work shows how the same Crafted Pixel design language adapts around different products, audiences and commercial goals.
ECOMMERCE / PRODUCT STRUCTURE
Derby Surface Supplies
A product-led ecommerce platform where navigation, catalogue structure and commercial clarity all need to work together.
CLIENT FEEDBACK
GOOD WORK SHOULD SUPPORTTHE BUSINESS AFTER LAUNCH.
Feedback from Crafted Pixel clients across different sectors — broader proof of how we work, not ecommerce-specific case studies.
“Crafted Pixel has built & maintained the websites for my businesses over the past few years. I have had professional service throughout the years.”
“Dan was extremely professional in setting up my first website from start to finish. He also provided very valuable advice in nurturing the site after completion.”
RELEVANT SERVICES
THE RIGHT MIX.AROUND THE RIGHT GOAL.
The service mix should follow the commercial priority rather than forcing every project into the same package.
INDUSTRY QUESTIONS
A FEW THINGS WORTHKNOWING BEFORE WE START.
BEFORE THE FIRST CALL
You do not need a perfect brief.
A clear view of the business, audience and growth goal is enough to start shaping the right route.
01
What do customers buy?
The products, services or outcomes that matter most commercially.
02
How do they choose?
The proof, detail and reassurance they need before taking the next step.
03
Where should growth come from?
The products, services, locations or audiences the site needs to prioritise.
Can you redesign an existing ecommerce website?
Yes. We can improve the visual design, product hierarchy, navigation and conversion journey without changing more than the project actually needs.
Can you structure large product catalogues?
Yes. Categories, filters and navigation can be planned around how customers actually browse and compare.
Can you design for both retail and trade customers?
Yes. Separate journeys can be created where different customer types need different products, information or actions.
Can SEO target product and category searches?
Yes. Category architecture, product copy and supporting content can all contribute to organic visibility.
Can you support personalised or custom products?
Yes, provided the chosen ecommerce platform or integration can support the required options and workflow.
START A PROJECT
TELL US WHAT YOUNEED CUSTOMERS TO BUY.WE'LL SHAPE THE JOURNEY.
Tell us a little about the business, the market and where you want to get to. We will come back with a clear next step.
PROJECT ENQUIRY
Start the conversation.
A few details are enough to get things moving.