THE CHALLENGE
WHAT NEEDED TO CHANGE.
Turn a growing local exterior-cleaning business into a clearer, more scalable digital platform built around services, locations and enquiry intent.
CASE STUDY
Proline Exterior Cleaning
A custom WordPress growth platform combining service architecture, local SEO and conversion-focused journeys.
PROJECT OVERVIEW
BUILT AROUND THE BUSINESS.NOT A TEMPLATE.
Proline Exterior Cleaning needed more than a brochure website. The project was structured around how customers search for exterior cleaning services across Cheshire, how trust is built before an enquiry, and how multiple services and locations can scale without losing clarity.
The resulting WordPress platform brings service pages, location-led SEO, project imagery, enquiry journeys and supporting content into one system. The focus throughout was straightforward: make the business easier to find, easier to trust and easier to contact.
THE APPROACH
HOW WE SHAPED IT.
A custom WordPress structure with dedicated service architecture, local landing pages, stronger proof, clearer calls to action and an SEO foundation designed around real customer searches.
THE PLATFORM
WHAT IT NOW SUPPORTS.
A more structured digital platform that supports local visibility, project proof and lead generation across multiple services and locations.
NEXT PROJECT
NEED YOUR WEBSITE TO DOMORE FOR THE BUSINESS?
Tell us where the current digital journey is falling short and what the business needs to achieve next.
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